Diageo Strengthens Partnership with AHA (VIC) Members

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Dear Members,

As many AHA (VIC) members now know, David Dicker has recently joined Diageo as State Sales Manager for both Victoria and Tasmania. Under his leadership, Diageo has assembled an experienced state sales team led by Field Sales Managers Lachlan Craven and Kyle Petrie and supported by 11 Victorian-based Diageo representatives who are ready to partner with AHA (VIC) members and drive strong commercial outcomes for your venues.

A key focus for the team in leveraging the world class Diageo brands and new RTD innovations that many AHA members currently offer is being more visible in market and making it easier to do business with Diageo.

At the heart of this commitment is the recent introduction of pre-approved one-page contracts and first pour agreements. This simplification of ‘red tape’ is all about making it quicker and easier for you to leverage our strong portfolio and industry-shaping innovations.

To qualify, AHA (VIC) members need to first pour a minimum of ANY 4 Diageo products as well as have ANY 6 additional Diageo products on the back bar, and if you range RTDs allow Diageo to have representation within your fridge.

What it unlocks for your business

  • Earn A&P to invest in your business – Immediately unlock $1,000 of advertising and promotional support to drive growth and elevate your venue via activations, stock, drink specials, equipment and even staff incentives.
    • Throughout the term you can earn up to an additional $3,500 accrued by sales across all Diageo SKUs
  • Best pricing based on volume – Enjoy competitive pricing tailored to your sales volume, maximising your profitability and customer price points.
  • Speed of service and support – Benefit from prompt service and dedicated on the ground support, ensuring your needs are always met efficiently whilst offering staff training including Diageo Bar Academy, cocktail menu and venue marketing support.

To find our more and take advantage of these simplified agreements reach out to our Victorian field sales team leaders: