Bigger. Bolder. Future-Ready.
The 2025 HospoFuture Expo took place at the iconic Melbourne Cricket Ground with forward-thinking venue operators, suppliers, innovators and industry leaders who were ready to shape what’s next for our dynamic industry.
Discovering what’s next for food, drink and venue culture.
Featured Keynote & Panel Discussions
Keynote: TikTok & the Future of Brand Storytelling
Learn how TikTok is transforming the way hospitality brands engage audiences, build community and tell their story.
Adapting a Venue to the Evolving Market
Industry leaders discuss strategies for staying competitive and relevant in a rapidly changing market.
- Brett Melbourne, Crown Hotel Traralgon
- Matt Halpin, The Victoria Hotel, Rutherglen
- Myles Pitt, Hotel Sorrento
Decoding Consumer Cravings: Insights from Broadsheet’s Audrey Payne
Gain insider knowledge from Broadsheet Melbourne’s Food & Drink Editor on the dining and drinking trends shaping consumer behaviour and driving what’s next. Discover what’s influencing where guests choose to spend and how venues can stay ahead of the curve.
Expert Insights & Trend Sessions
How AI is Changing Where People Eat, Drink, Stay & Spend
Tools like ChatGPT, Google’s AI Overviews and Copilot are quietly changing how people discover, evaluate, and book venues. But most venues have no idea what AI is seeing or saying about them. This session will unpack how AI is influencing guest decisions and how venues can take back control of their visibility.
Presented by Celia Harding, LEOPRD
Future Proofing the Culture of the Industry
Explore ways to nurture talent, maintain engagement, and build a thriving hospitality culture. This discussion will dive into practical strategies for retaining great people and developing the next generation of leaders.
From Cocktails to Culture: How Gen Z is Redefining the Bar Experience
Understand the next generation of bar patrons and what they expect from modern hospitality spaces. See the trends, expectations, and innovations that are redefining the next-generation bar experience.
Presented by Diageo
Exploring the Rise of NoLo Wine
How low- and no-alcohol wines are changing the drinks landscape, capturing consumer interest, and creating new opportunities for venues.
Presented by Treasury Wine Estates
The Power of AI in Hospitality
Discover how artificial intelligence is streamlining operations, enhancing customer experiences, and transforming the future of the industry.
Presented by Now Book It
Exclusive Access to Industry Suppliers, Product Demos & New Launches
This year’s floor was buzzing with our most innovative suppliers yet, showcasing the latest in drinks, tech and guest experience. Guests sampled new beverages, discover fresh tools, and connected directly with the people shaping the future of our industry.
