May 8 is Mates Day @ your local pub
Mates Day is a statewide initiative taking place on Friday May 8, encouraging Victorians to head to their local pub and reconnect with a mate, or meet someone new.
Pubs and hotels across Victoria will host special Mates Day promotions and events that encourage practical connection, not just awareness. Register your venue, tell us what you’re planning, and help turn your local into a hub of mateship and community.
Why your venue should get involved
Tackle loneliness and mental fatigue with real‑world connection in your venue.
Showcase your pub or hotel as a welcoming, community‑minded local.
Drive increased patronage on a focused campaign day.
Align with a positive, widely supported statewide initiative.
How it works for venues
Participating is simple and flexible. You decide what works best for your venue.
1: Register your venue
Complete the online form to sign up as a Mates Day venue and tell us what you’re planning.
2: Type your Mates Day offer or activation
Nominate a special, promotion or event that will give your locals a reason to come in on Friday, May 8.
3: Promote your Mates Day
Use the campaign assets and your own channels to spread the word to your community.
What you’ll receive
Once you register, you’ll gain access to:
Assets & Branding
Campaign branding and digital assets to use on your social media, website and in‑venue.
Editorial Help
Suggested copy and templates to promote your Mates Day offer.
Promotional Support
Inclusion in AHA (Vic) campaign promotion where appropriate.